How Much Should You Charge for a YouTube Sponsorship?

Pricing your YouTube channel for brand deals is one of the hardest parts of being a creator. Charge too much, and you lose the deal. Charge too little, and you leave thousands of dollars on the table. This YouTube Sponsorship Rate Calculator uses industry-standard math to help you find your "Fair Market Value."

The Standard Formula: CPM-Based Pricing

The foundation of almost every sponsorship is the CPM (Cost Per Mille). This is what a brand pays for every 1,000 views your video receives.

• Small/Nano Creators: Often base pricing on a flat fee for the first 5k-10k views.
• Growth/Pro Creators: Usually charge a 30-day average view count multiplied by a specific CPM.

Why Your Niche Matters (The Multiplier)

Not all views are created equal. A brand will pay significantly more to reach 10,000 people looking for a new High-Yield Savings Account (Finance) than they will for 100,000 people watching a Minecraft let's play (Gaming).

3 Factors That Increase Your Rate

1. Exclusivity: If a brand asks you not to work with any competitors for 30-60 days, you should charge a 20-40% premium. You are effectively losing potential income during that window.
2. Usage Rights: If the brand wants to use your video as a "Whitelisted" ad on Instagram or YouTube, charge an additional 20% for every 30 days of usage.
3. Integration Type: A 60-second "Mid-roll" integration is standard. A "Dedicated Video" where the entire 10-minute runtime is about the product should be priced at **2.5x to 3x** your standard rate.